Understanding the Selling Process
Our Team Will Help You Realize Your Goals
Selling real estate in the Greenville, Pickens, Oconee or Anderson counties can an overwhelming experience.
At the Carolina Success Team we have exclusive seller and buyer programs utilizing technology and marketing to showcase your home to thousands of potential buyers looking to move to the Upstate. With the right plan and our assistance this opportunistic market has so much to offer you. As your REALTOR®s at Frux Homes, we are here to answer any questions you might have and guide you through the home selling process.
- STEP 1
Goals & Objectives
- Step 2
The Home Valuation
- sTEP 3
Listing the Property
- step 4
- step 5
- step 6
Aggressive Marketing for Maximum Exposure
- Step 7
Have a Clear Understanding of Your Unique Goals & Objectives
We will begin with a clear understanding of your unique goals & objectives.
What’s most important to you in selling your home?
- We will analyze your needs and wants
- Help you clarify the motivating reason to sell you property
- Determine your timetable
- Design a specialized 150 Marketing Success Plan based on your specific needs
Take a look at our 150 Marketing Success Plan
Set your mind at ease knowing you have the right team for the job of selling your home!
The Home Valuation
Based on comprehensive research, and utilizing our Certified Pre-Owned Home Sale Program we determine the maximum asking price for your home.
Pricing your home accurately from the start is the most effective way to ensure a successful sale.
Setting your price too high can be as costly as setting it too low. Your home generates the most interest from potential buyers and real estate agents the first 2 weeks it is on the market. If it is not properly priced during this time you will miss out on this peak level of interest.
No amount of marketing can sell an overpriced home. The marketing we will do to promote your home has only one purpose – to increase awareness among potential buyers leading to in-person showings.
Once buyers reach your front door, the job of marketing is over.
Your home must now compete with other homes in two areas;
Features and Price.
If your home has more features that appeal to buyers – or your home is priced lower than comparable homes – your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.
To be effective, your home should stand out as one of the top two to three best values in your immediate market place.
Many sellers are tempted to list their home with the agent who quotes the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price – the market will determine the final sales price, or value, for your property.
The most effective method of pricing your home is to have a professional pre-marketing appraisal by one of the Upstate’s most respected appraisal firms.
Our team will provide you with a complimentary CMA (comparative market analysis). We will make a detailed comparison between your home and the recently listed and sold homes that are similar in size, style, price, and location in the nearby neighborhoods to determine exactly the best price for your home in today’s market. Get Started Now
Take a look at our Certified Pre-Owned Home Sale Program to see the benefits of having a professional appraisal or just watch the video below
Listing the Property
Once we have agreed on the price for your home, we will review all of the Exclusive Seller Programs and decide which listings services package you would like to receive.
We’ll complete the listing agreements that will include the commission rate, types of advertising that will be used when marketing, we’ll review our Risk Free – Cancellation Guarantee addendum and any other pertinent details concerning the sale of your home.
See all of the Exclusive
Seller Programs and Services*
See our Listing Service Packages
With the typical agent, and traditional real estate, you only discover potential deal-killing repairs after you are already under contract – when the buyer hires a home inspector to scrutinize every aspect of your home.
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained.
See the benefits of having a Pre-Home Inspection
or watch the video below
Once we have had your home inspected and made the necessary repairs we will focus on presentation. You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell 50% faster and for 17% more than non-staged homes. With our Gold and Platinum Listing Services, when you list – and close – your home with us, we will pay to have a one hour home staging consultation by one of upstate’s most experienced professional stagers. As a result, our listings spend less time on the market and sell for an average of 5-10% more than our competitors.
Tips to boost your
Out of the country or out of town buyers... We have you covered!
Our consultants will video homes if you cannot get to see them so that you know whether it’s worth the trip in. Much of our business is relocation, so we promise to make the most of your house hunting trips here, too.
We have been successfully helping families and individuals relocate for years and KNOW what it takes. We have our pulse on the market, each community, and do what it takes to find you a home and do NOT just rely on the MLS.
Buying a home with our team will ensure the process of finding your dream home is as easy and stress free as possible.
Aggressive Marketing for Maximum Exposure
Your home is now priced accurately and looks great. Let’s show it off! Our 150 Step Marketing Success Plan utilizes several of our Innovative Exclusive Seller Programs When packaged together we get unmatched results. No SC broker is better equipped to market your home than the Keller Williams Upstate Carolina Success Team.
We pay to have your home photographed and videographed by a professional photographer. With 98% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.
Our online Listing Story Board™ and our Walking-Tour Videos bring your listing to Life! Your property is offered on over 900 online websites, including: Zillow, Trulia, Google, Front Door and Hot Pads, Craigslist, Home Finder and Realtor.com (just to name a few).
In addition to online marketing, all marketing plans include professional brochures, post cards, 24 hours hotline property codes and our exclusive Top Gun Marketing program that is designed to mobilize over 4000 co-operating brokers and agents throughout Upstate South Carolina; from weekly emails, private agent-only open houses and special promotions, we’re increasing showings to our properties.
More exposure equals better results. Period. We are making it happen.
Request our 150 Step Marketing Success Plan
Showings and Feedback
Your security is very important to us.
When you list with the Carolina Success Team, digital lockboxes will be used to monitor all showing activity for your property.
In addition, all showings must be scheduled in advanced; all buyers must provide proof of loan
pre-approval from an accredited lender or must be accompanied by a Realtor and/or your Carolina Success Team consultant. Moreover, all showings on listings enrolled in our Platinum Listing Program will be accompanied by your Carolina Success Team consultant.
Our advanced technology allows us to gather valuable feedback utilizing our automatic feedback system.
We will provide regular communications regarding:
- Every aspect of our efforts and the results of those efforts
- As well as any changes in the market
- Including new listings
- Price changes of competing homes
- Any recent sales
- And communication regarding how and when we should re-position your property to remain competitive.
How long will it take to receive an offer? It could be a matter of a few weeks or a month. The ideal time to sell a home is probably 2 weeks to 30 days.
If you sell it inside 2 weeks, inside 2 days, or inside 2 hours . Your REALTOR probably left money on the table and lost money for their clients.
Selling fast is good, but selling for more is better!
- STEP 8
- Step 9
The Home Inspection
- sTEP 10
Between Contract and Closing
- step 12
- step 13
After the Sale: Tax Considerations
Your hard work has paid off and now you have received an offer, we will advise and help you to obtain the best possible price and terms. Understanding the contract agreements and the many transactional issues is key to negotiating the best terms to meet your individual needs. Your Carolina Success Team consultant will protect your interests and assist in developing a clear and binding transaction.
Typically an offer is initiated by the buyer through their REALTOR® and includes the following information;
- The amount the buyer is willing to pay
- Down payment
- Types of financing
- Mortgage amount, if any
- Title insurance issues
- Closing and occupancy dates
- Contingencies, such as mortgage commitment, home inspections and pest inspections to include where appropriate (but not limited to): termite, pest, radon, water potability, well, lead, septic, oil tank, and any personal property specifically included or excluded.
If the offer is not acceptable to you, further negotiations may be necessary to reach terms agreeable to both you and the buyer.
Because counter-offers are common (any change in the offer can be considered a counter-offer) it is important that you remain in close contact with your Carolina Success Team Consultant during the negotiation process so that proposed changes can be reviewed and responded to quickly.
Once both parties have accepted and signed an acceptable counter offer, an enforceable contract is formed.
Review our Purchase Offer Contracts
After you review the contract please give us a call or send us an
email with any questions you have about the contract.
The Home Inspection
Most offers are contingent upon performing a home inspection within 10-14 days depending what time frame is stated in the Purchase Offer. The buyer is responsible to choose the home inspection and pay for their services, generally takes approximately 3-4 hrs.
We prefer that you are not at the property during the buyer's home inspections.
Several people are present during this on the Buyers Team, their real estate agent (may or may not be there), buyer’s family, contracted parties, home inspector, etc.
*The power & water must be turned on so the buyer can perform a complete home inspection.
The home inspector might find items that you may not be aware of. The contract asks that the items be working in the manner in which they are intended. At this point in the process you are not responsible for cosmetic items.
Based on what the buyers learn from their inspector and depending on what the purchase offer contract states the buyers may decide:
- That the home will take too much work and money and withdraw their offer
- Request for repairs (cosmetic or not)
- They may ask you to be responsible to pay up to a certain percentage of the purchase price or a flat fee amount.
- They might put a cap on the wood destroying organism repair limit
- Or, they may continue to move forward with the transaction “as is”.
The inspection will review the condition of the homes’ general structure, windows, doors, appliances, plumbing, air conditioning and heating, foundation, ventilation, electrical systems, roof, attic, basement or crawl space.
The inspection is not designed to criticize every minor problem or defect in the home. However, many times due to our litigious society, home inspectors do just that, to cover their “assets” they point out everything under the moon.
A home inspection is intended to report on major damage or serious problems that require repair. Should serious problems be indicated, the inspector will recommend that a structural engineer or other professional inspect it as well.
Your home cannot pass or fail an inspection, and the buyer’s inspector will not tell them whether he/she thinks the home is worth the money the buyers are offering. The inspectors’ job is to make the buyers aware of repairs that are recommended or necessary.
A professional inspection will help all parties make a clear-headed decision.
In addition to the overall inspection, the buyers may wish to have separate tests conducted for termites or the presence of radon gas, mold, water testing, thermal imagery and heat/air loss inspections (energy audits)
Between Contract and Closing
This stage of the process is very important.
Timing is critical at this stage.
Our contract to closing team and your Carolina Success Team consultant will assist you throughout the transaction.
We will need to closely monitor the progress of all contingencies to make certain that all deadlines are met because if they are not your contract will be null and void even after you have money invested in the process.
You have now closed on your property.
The Carolina Success Team will provide you with tips and checklists so that your move is as organized and effortless as possible.
Think about your move as a series of small projects that you can being while your home is under contract. Your move will progress as your contract and closing progresses. That way when the day comes to physically move your belongings, most of the details will be taken care of.
After The Sale: Tax Considerations
Assuming you make a profit on your sale, you might have to pay capital gains tax. The IRS website at www.irs.gov can tell you more. Also see article Tax Breaks for Selling Your Home: Read the Fine Print.*
Keep detailed records of all moving expenses if your move is job related. Many expenses, including house-hunting trips, are tax deductible. If your move is 35 miles or more from your home, you can deduct your families travel expenses, including meals and lodging; the cost of transporting furniture, other household goods and personal belongings; food and hotel bills for up to 30 days in the new city if you have to wait to move into your new home; and the costs associated with selling your old home or leasing your new home.
Note: There is a ceiling on deductions which is outlined in detail in the IRSs Publication 521, Tax Information on Moving Expenses, available free from the IRS offices. http://www.irs.gov/uac/Publication-521,-Moving-Expenses Always must speak to your professional tax accountant for information and advice determined by your specific situation.
Selling a home with our team will ensure the process of selling your home is as easy and stress free as possible.