How Homes Sell

​The marketing we will do to promote your home has only one purpose -
to increase awareness among potential buyers leading to in-person showings. 
Once buyers reach your front door, the job of marketing is over.

Your Home Must Compete With Other Homes in 2 Simple Areas: Features and Price. 

Watch the video to discover how buyers search for homes!

To be effective, your home should stand out as one of the
top two to three best values in your immediate marketplace.

If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.  Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.

Pricing your home accurately is the most effective way to ensure a successful sale

  • Marketing effectiveness is 90% dependent upon pricing the property for current market conditions. No amount of marketing can sell an over-priced home.
  • Many sellers are tempted to list their home with the agent who quotes the "highest price".
  • Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will determine the final sales price, or value, for your property.

When Determining The Price For Your Property There Are
Many Factors that Influence Market Value.

Factors that Influence Market Value

  • Supply & Demand
  • Economic Conditions
  • Asking & Selling Prices of Competing Homes
  • Your Home’s Condition
  • Buyer’s Perception of Your Home
  • Your Agents Marketing Plan

Factors with Little or No Influence on Market Value

  • The Price the Seller Paid for the House
  • The Seller’s Expected Net Proceeds
  • The Amount Spent on Improvements

Watch Video #2
For More Information On
Our Strategy To Help You Price Your Home Effectively

How Homes Sell?